Graybar: The Future of Industry
July 8, 2025
Think fast. Show smart.
We recently wrapped a new video for Graybar—a national distributor powering everything from electrical systems to industrial automation. Our friends at Spinoza Strategies needed someone who could help them showcase their client’s forward-thinking approach to manufacturing and industry. Centered on a third-party software platform that Graybar sells and supports, the piece blends live-action and animation to position the company as a key player in the future of manufacturing. From early concepts to final delivery, we led the creative charge to make sure the message came through with clarity and style. We dove in with some of our favorite AI tools like Midjourney, ChatGPT, Runway, and Krea to produce visuals and content that elevate and enhance the vision rather than distracting from it. You can watch the finished piece here.
If your message matters, it should look like it.
Let’s make that happen.
© LUTCH
Zyn: Social Fun
April 3, 2025
Keeping Zyn consumers in the loop
Last summer we began contributing to the growing library of animated content for Zyn. We started with product pieces that can be utilized for various outlets and purposes before moving into unbranded “vibes” specifically built for Zyn’s socials. It’s always fun to bring both imagination and technical skill to bear on a creative ask and that’s just what this one needs. We’re keeping Zyn’s brand on point — consistent, polished, but never boring — helping them stay dynamic and engaging. Watch some of our favorite pieces here and let us know if you need some fresh content!
© LUTCH
World Wide Technology: Digital Specialists
January 29, 2025
A 3D identity for WWT’s digital services
World Wide Technology is known as a leader in cloud computing, data centers, networking, and a whole lot more. They asked us to develop a visual language to help explain their best-in-class services for the restaurant, grocery, and convenience store industries. It had to be engaging and easy to understand. We created a series of 3D animations that highlight what makes their services stand out, showing how they solve real-world problems and make life easier for their customers. With smooth visuals and a fun, polished style, these animations are perfect for grabbing attention on social media, websites, or during presentations. You can watch all three here. Get in touch, we’d love to help you say something important!
© LUTCH
DOUG: Buy You The World - RFT
November 22, 2023
An internationally known director has lent his talents to a rap group in St. Louis.
From the RFT:
DOUG released their jazz-and-rap infused single, "Buy You The World," on November 22 along with a music video directed by Anthony Gaddis.
Gaddis, a director, illustrator and creative director, co-directed several music videos for tracks on deceased rapper Mac Miller's album, Swimming. The album was released about a month before Miller's death in 2018. Gaddis' videos for some of the album's greatest hits, including "2009," "Small Worlds" and "What's the Use?" were published on YouTube this August.
In St. Louis, DOUG scored Gaddis because Gaddis is from St. Louis, according to band member Mickey Hayes. Once Gaddis heard "Buy You The World," Hayes says, Gaddis wanted to make a music video for the track for free.
The video features DOUG members rapping while in a car gliding through the clouds. It looks as smooth as the song sounds.
But we'll let the video speak for itself. Check it out here. -Riverfront Times
© LUTCH
ZOMOZ Mezcal: Our Spirit
November 8, 2023The spirit of a mezcal artesanal.
LUTCH recently celebrated the official launch of a brand film for hand-crafted and Mexican-made mezcal, Zomoz. Directed and shot by Christian Weber the film is an homage to the traditions and culture that surround mezcal as well as the Mexican spirit that birthed it. The score and sound design were composed by Elliott Beenk. Anthony Gaddis edited the film and Jon Lutjens contributed 3D elements and vfx. Watch the film here.