Nelson Mandela: Exhibit Video

January 4, 2022

I was contacted by Chicago based ad agency The Specialists to create an animated piece for 
The Illinois Holocaust Museum‘s exhibit detailing the social and political work of the late, great, Nelson Mandela.

Mandela: Struggle for Freedom traces the history of the fight against apartheid in South Africa, with Mandela as one of its central figures

With immersive environments, Mandela promotes human rights with a clear message: all people deserve to be treated with dignity and respect. You can learn more about the exhibit here.

The script highlighted the power of hope, even in the face of immense obstacles. One of Mandela’s well known quotes is, “May your choices reflect your hopes, not your fears.” To help reinforce this central idea, I wanted to make sure that the animation was celebratory and positive in it’s look & feel. The completed animation delivers its message with a quick, sticcato motion and uses bright, African-inspired color and pattern. The final key was the addition of music that characterizes so much of South African music’s energy and vibrancy.

Check out the complete animation here.
Thursday Oct 13 2022