Katie’s: DYTBYS 

January 27, 2026


Do Your Thing. Be Yourself.


For the past two years, I've been part of the team helping Katie Lee rebrand and elevate Katie's Pizza & Pasta—the acclaimed St. Louis-based Italian restaurant group and artisan food maker. Our collaboration began with logo development and comprehensive brand identity work, creating a refined, authentic look that captures the essence of her wood-fired pizzas and high-end Italian offerings.

This evolved into supporting a major national launch: Katie's artisan frozen pizzas hitting Target stores nationwide in September 2025. LUTCH provided color grading, animation, and editing for the campaign's commercials and social content, showcasing the brand's uncommon story and all natural products.

Check out examples of the campaign videos on their YouTube channel: https://www.youtube.com/@katiespizza/videos.

It’s been rewarding to support Katie’s growth from local gem to national force. Explore their full range of frozen pizzas, pastas, sauces, and merch—and shop directly online here.