Graybar: The Future of Industry 

July 8, 2025


Think fast. Show smart.

We recently wrapped a new video for Graybar—a national distributor powering everything from electrical systems to industrial automation. Our friends at Spinoza Strategies needed someone who could help them showcase their client’s forward-thinking approach to manufacturing and industry. Centered on a third-party software platform that Graybar sells and supports, the piece blends live-action and animation to position the company as a key player in the future of manufacturing. From early concepts to final delivery, we led the creative charge to make sure the message came through with clarity and style. We dove in with some of our favorite AI tools like Midjourney, ChatGPT, Runway, and Krea to produce visuals and content that elevate and enhance the vision rather than distracting from it. You can watch the finished piece here.
If your message matters, it should look like it.
Let’s make that happen.