Artie Logo Exploration with 3D Renderings
![](https://freight.cargo.site/t/original/i/3f7b742495dc357f262f687fe34206f671ef7308c998428d759d3272927cbabc/Artie_logos3.gif)
April 12, 2022
Here's an example of a recent Cinema 4D project that demonstrates how 3D animation can add considerable value to selling brand/logo identities through to your clients. This particular project was for NY based metaverse-gaming company, Artie. The design exploration was done by Anthony Gaddis and Todd Hippensteel, and Lutjens Animation provided the 3D renderings.
3D animation can add considerable value to selling brand/logo identities through to your clients.
These are rendered in Octane with a glossy plastic texture, on an off-white cyc wall, with studio lighting - allowing for them to be experienced as blank canvasses of sorts. The complete package gives the client a variety of design options, as well as how it could be used in animated, and real life three-dimensional applications. See below.
![](https://freight.cargo.site/t/original/i/1cdee120a587f8c6f1a16d931b96d50e621f0e5b996fcc13f9cc541ce60ee328/Artie_Brandmark_3D_2.mov-high.gif)
![](https://freight.cargo.site/t/original/i/f1817a1a16f7b128cb967ed54dc51ffd6f9bb6dec752cedfab9021725e419127/Artie_Brandmark_3D_1.mov-high.gif)
![](https://freight.cargo.site/t/original/i/1223806d08275dfbe49e4f45212a08bf07887aa6060bce4e9b3d043bf006cde6/Artie_Brandmark_3D_4.mov-high.gif)
![](https://freight.cargo.site/t/original/i/855828ae258fdb9d4041cfe9f975df04a6ad3713dfc96a7fa7303dac0dfbdcde/Artie_Brandmark_3D.mov-high.gif)
![](https://freight.cargo.site/t/original/i/36f284fb8ee24f05fd9b6b308235642bd0f824f8a29c9e3f97c953da57b31aab/Artie_Brandmark_3D_5.mov-high.gif)
![](https://freight.cargo.site/t/original/i/cd593c75809b4fab190f4f61d1102ea354dbee4fec753baf62cef5876c8ad241/Artie_Brandmark_3D_3.mov-high.gif)