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Emerald Club: Character animation




March 2, 2022

A compelling animated character that connects with viewers and leads them through a narrative is a powerful tool. These figures serve as our spokespeople, and we tell our stories through them. For projects that involve character design and animation, one of the first questions to ask is, “what does this character need to communicate?”

Paradowski Creative asked me to create an animation that introduced an exclusive rewards program for Enterprise Holdings. To this end, the lead character needed to appeal to a diverse audience, communicate openness and positivity, all while building anticipation for the program.

Here are some of the illustrations that led to the final character:


              
When it came to making her move, I used the same principles that guided the design process. How does a confident professional carry herself? How do I maintain a fun and compelling story that communicates all of the necessary information? Here are some of the stages in the development of the character’s walk cycle:
                
Check out the complete video in its final form here.
Could character animation be the best solution to tell your story? Contact me here and let’s talk!


© LUTCH
Thursday Oct 13 2022

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